If you Live in the Boston Area, than you have probably heard of Jordan’s Furniture.  The company has been associated with the Boston Red Sox in the form of company promotions for years now.  Back in 2007, Jordan’s Furniture had to shell out an approximated $20 million in discount checks to close to 24,000 customers after making a promise to give huge discounts to them all if the Red Sox won the 2007 World Series, which they did.

Now the company could be on the brink of having to pay out over $40 million in the form of discounts should a Red Sox player hit a homerun in the direction of their advertisement banner at the stadium.  Although the Jordan’s Furniture ad is very small, only 72 square feet in size, there will be approximately 2900 at bats during the promotion, which started on July 15 and runs until October 3, 2010.

So What is the actual prize it’s customers would win should a player hit the sign that is situated some 421 feet from home plate?  Anyone who has purchased anything from their stores between April 1 and May 2 of this year will get their entire purchase free.  Obviously this is a great way to get fans involved with the Sox as well as promote the furniture company to thousands. Jordan’s Furniture does have an insurance policy on all promotions they hold to protect themselves should a ball actually hit the sign.