After the recent announcement of Target to offer a trade-in program for video games, Best Buy has seemingly followed suit. Today they announced their new video game trade-in service. The service will launch later on this week, and allow gamers to trade in their pre-owned video game titles in exchange for Best Buy gift cards. The gift cards can then be used toward the purchase of anything in the store. As a special promotion to kick off the new service, which will be available in 600 store, on Sunday, August 29th, they will give away extra $20 gift cards to customers who trade in specific popular games, in addition to the regular trade in value.

“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers. Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love,” stated Chris Homeister, the senior VP of Best Buy’s Home Entertainment Group.

This maneuver by Best Buy will certainly put pressure on the video game companies like Electronic Arts, and Activision who will now likely sell fewer new games to customers. Gamestop, a popular video game storefront, who offers new and used games, will also likely feel the heat.