Mafia II was released yesterday for Playstation3, XBox, as well as the new online video game system called Onlive. The maker of Mafia II, 2k Games, partnered with Playboy to pull this one off. The following is a press release about the deal:
Bring sophistication and classic images in Mafia II, 2K Games Partners with the magazine Playboy. 2K Games has signed a licensing agreement with Playboy magazine for a unique in-game integration use more than 50 of its branded caps and Centerfolds at Mafia ® II, the long-awaited epic in this year’s gangster game for the Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system , and Windows PC. Mafia II, located in the fully realized and fascinating 1940′s and 1950′s American urban landscape Empire Bay will allow players to collect virtual copies of the iconic magazine, which serves as a guide for the ultimate lifestyle and culture for men in December 1953.
Christoph Hartmann, president of 2K said: “In partnership with Playboy, we can add a unique element of authenticity to the game with vintage images from the magazine, which illustrate the power of influence Playboy’s attitude and culture of that generation. Although the focus of the most lynchings inspired game exclusively on the action , Mafia II has a deep and compelling story, which is decorated with complicated, age, causing the atmosphere.
The ethics of the deal are in question, however, it certainly seems like a win win situation for both companies.
