It has been rumored for over 5 years now that Google was interested in comparison shopping website Like.com. However, nothing ever seemed to materialize as far as acquiring the company goes.

Google already runs a comparison shopping site, called “Google Products”, which has been in beta for a long time now, and hasn’t seen any major changes or updates for quite some time. There is a lot of money to be made in product search results, and Google had this in mind when they decided to purchase Like.com.

Like.com used to be Riya.com but the name was rebranded when the company acquired the more relevant domain name. Back in 2005, Google had offered $40 million for the company, but later backed out of the deal for unknown reasons.

Like.com’s CEO Munjal Shah had this to say on the companies website. “We see joining Google as a way to supersize our vision and supercharge our passion. This is something we are truly excited about.”

There is no confirmation on how much money Google paid for the company, but rumors are floating around that it is over $100 million.